The need for Bigcommerce SEO (search engine optimization) in contemporary business marketing may be well known to readers. However, determining how SEO adds to business expansion can be tricky. Even without that additional factor, building an e-commerce website may be a difficult undertaking. We examine BigCommerce’s SEO features functionalities throughout this blog and attempt to share some tips to help users obtain traffic if they want to use it for their store. SEO is essential for online businesses. Unless you avoid creating traffic jams at your website, you won’t attract additional clients. A firm cannot exist without clients.
Advice on SEO to Expand Your BigCommerce Store!
But thankfully, there are portals like BigCommerce that exist to try to alleviate most of these pressures. Consequently, let’s learn about several Bigcommerce SEO methods to help your firm reach its potential.
What exactly is BigCommerce?
BigCommerce, a user-friendly SaaS platform, is now leading the eCommerce era. With BigCommerce, you may look into endless possibilities for growth, experimentation, and expansion. On this secure and user-friendly eCommerce platform, BigCommerce’s aesthetically pleasing features let you develop inventive and attractive shop experiences while managing the system’s complexity. Furthermore, BigCommerce assists in outperforming the level of competition in swift commercial activities that encourage client return visits.
Why use BigCommerce?
BigCommerce’s greatest strength is the wealth of native tools at its disposal. A number of well-known e-commerce sites require third-party plug-ins for essential features with the help of bigcommerce developers like separate page checkout and user feedback. The unlimited staff memberships, capacity, and product variations, as well as the 99.9% availability guarantee, are very impressive. Anyone can set up a whole online store with BigCommerce, and you can sell things on Facebook, Twitter, Amazon, Etsy, and your own website, among other platforms. If you’re looking for an inter-selling framework, BigCommerce should be at the top of your list.
Is BigCommerce an online retail platform that is favourable to SEO?
The SEO capabilities of BigCommerce are respectable out of the box. Because it was developed with quality standards in mind, just like Magento, you can securely choose this option knowing that it won’t put you behind. If your website isn’t as visible as you would like it to be or if you’re considering switching to BigCommerce to improve your site’s rankings, a Bigcommerce SEO Audit from Shero can help you comprehend the complexity of SEO. BigCommerce’s SEO is fairly effective. Given that you have access to a variety of tools and functions, you’ll need to come up with strategies to expedite the process if you want to surpass your competitors. However, there can be a few SEO blind spots that you need to address in order to properly optimize a BigCommerce store.
In the coming sections of this essay, we’ll examine some tips or, to put it another way, a Bigcommerce SEO guide that always permits anyone to do something.
1. Improve the speed of your website.
How quickly your website loads will increasingly be a crucial aspect of your technical SEO. If you want to draw in targeted traffic, you need a quick website. One of many tools for measuring performance that are accessible online. A decent choice is Google’s PageSpeed Insights. This free application allows you to enter a specific website to assess its speed and provide helpful optimization tips.
2. Prioritize keyword research.
For BigCommerce and anybody else wanting to rank on a search engine results page, SEO starts with efficient, targeted keyword research. Keywords are the primary structural component of your SEO. If you can optimize a website for the search terms users enter, there is a greater chance that they will reach your website. One of the best places to start is with the free Google Adwords Keyword Planner. Entering terms related to our brand or product may yield slightly improved keyword suggestions that are more effective at generating traffic.
3. Boost your on-page SEO
One of the company’s most important selling factors is the native tools on BigCommerce’s platform that help you enhance your on-page SEO. BigCommerce, unlike many other platforms, doesn’t require you to work around default settings that you can’t change. Thankfully, BigCommerce makes it simple by offering dedicated SEO sections where you can add your metadata for each page. One of the most important aspects of Bigcommerce SEO is this. To avoid changing HTML, simply provide meta tags, search phrases, and headlines (all on-page SEO elements). For every page on your website, you would need to do this, but the increase in traffic and revenue would be justified.
4. Create a mobile-friendly version of your website.
As we indicated in our research of BigCommerce’s SEO skills, Google has shifted to a mobile-first indexing strategy. That suggests your mobile site will have a greater impact on your SEO than the desktop version. The best choice for BigCommerce is to use a theme that instantly converts your website to mobile devices. As a result, you have a page that scrolls horizontally and is smooth rather than pages that are difficult to use because they are zoomed out.
5. Organize your product and category pages better.
When developing your website for a successful SEO strategy plan, site navigation is one important aspect you must take into account. You want your website to be easy to use, regardless of where a person arrives. This includes the pages for your products and categories. Establishing “silos” for the many product categories you offer is the most reliable technique to optimize this.
Use an app to fill in any blanks, number 6
As was already mentioned, introducing an app to one’s store will likely aid in increasing SEO. This is an intelligent movie to watch with any eCommerce platform because it gives you a framework to rely on to ultimately verify your SEO efforts. Because it must also take care of crucial elements like one’s sitemap and title tags performance, users can concentrate on trying to offer your stuff. Check to see if the app you choose from the BigCommerce app store helps optimize important elements like product descriptions and page names. If the required elements are implemented, your traffic will begin to progressively increase.
Seven: Prepare Your Internal Linking
When people silo their groups and product pages, internal linking helps your SEO, as we covered in the first suggestion. Let’s look at how you can strategically adopt this in each silo. You could link to the most popular products, blog entries, and landing pages using links to these items. You may decide which internal pages need SEO optimization the most by strategically linking to them, which will elevate those pages’ placement on search engine results pages.
A Conclusion
Even though platforms like BigCommerce give businesses a better chance of surviving the eCommerce death spiral, BigCommerce SEO features should be taken into consideration by businesses trying to sell products online because they provide a ton of customization, rewards, and room for expansion. It is simple to understand why so many companies use them because they also have excellent SEO potential. But just like on any other platform, you have to put in a lot of effort to rise to the top. Make an effort to optimize the product and category pages. They also need some consideration, just like the homepage. Finally, develop a method for internal linking that you stick to. You will notice the results of your SEO quickly. The traffic you get will greatly assist your e-commerce firm and help it expand and prosper.
